Social networking has taken over our lives! Social networking helps spread ideas, photographs, data as well as many other things. This is something that is gaining extreme popularity. Therefore, it is only a matter of time before social networking was used to market products. Online marketing is an extremely viable factor for any business whether it is new or old. This is the newest method of utilizing the Internet to help their businesses grow and expand at a vast rampid pace. However, online marketing, although quite advantageous to a business, does have its disadvantages too.??Online marketing is also known as Internet marketing. It is a method used by many businesses to get their product or company name out to the public. Advertising for online marketing can take on many forms. These can be straight-forward advertising or can include subtle hints. How does online marketing help promote a business? It helps by making information about the product or company easily available to the public. This helps build up the company or product. Many people browse the Internet making marketing online one of the best methods of popularizing the company’s reputation.?? There are several advantages of online marketing. Marketing any product or service using conventional methods can be very expensive. Marketing campaigns are extremely expensive and requires large amount of investments. However, online marketing costs are extremely low when compared to conventional methods. Conventional marketing methods will reach only a certain percentage of customers. However, through online marketing, you are assured of extending your reach to almost global capacities. As the Internet is easily available, it makes online marketing extremely advantageous. The company is able to reach their target audience using specific keywords and the audience is also able to find the information they need about the products and services using the same method. Online marketing also enables the company to know if their advertising campaign is successful within a short period. This is not so with conventional marketing methods.?? The disadvantages of online marketing too are many. Firstly, a company is not able to build trust with their customers as they never meet. This can be difficult especially with older customers. The lack of trust, with online marketing, extends a bit further as there are many virtual promotions that turn out to be fraudulent ones. This factor tarnishes the image and reputation of good companies. Another advantage is the amount of competition found online. So many marketers are advertising similar products online. This can divide the customer interest and minimize sales. The cash-on-delivery option found online also is a disadvantage as this does not guarantee payment. Many people use false identities and order products that never get sold. In addition, the options for advertising are many. However, this can be extremely overwhelming as they are varied and it makes it extremely difficult for a company to select the right options of marketing.?? Online marketing is a fairly new method of marketing goods and services. However, a wise company should never rely a 100% on online marketing. This can be extremely dangerous for the company. Researching on the advantages and disadvantages of online marketing is the best method of deciding how much to market a product using conventional methods and how much to market using online marketing. A company always takes a risk which can make it or break them. Try all methods of marketing but a quick start would benefit from online marketing